Portfolio
Real results for real businesses
Here are a few examples of projects I’ve worked on and the results they delivered. Every business is different, but if you’re looking for reliable marketing support that actually moves the needle, let’s talk.
Content & PR
Email marketing
Website copy
Social media
Google Business Profiles
01 · Social media, content & PR
The Counselling Partnership
1,400+
new website users
27%
of enquiries from men
The challenge
The Counselling Partnership wanted to reach more male clients, a notoriously hard audience to engage on mental health. Awareness was low and male enquiries weren’t reflecting the level of need in the community.
What I did
Created and ran a targeted social media campaign on men’s mental health, wrote editorial content for the website, designed and distributed printed campaign materials, and built community partnerships to reach beyond their existing audience.
The result
1,400+ new website users. Facebook reach increased to 1,600, male engagement hit 77%, and male enquiries grew to 27% of all enquiries.
02 · Email marketing
Tripling email clicks for a 6,000-subscriber list
15.61%
click rate (3× higher)
37.6%
open rate
The challenge
The client had a large email list of over 6,000 subscribers but weren’t getting strong click-through. A previous campaign achieved a 5.13% click rate, below average for the sector.
What I did
Took over the campaign, rewrote the content with a clearer hook and stronger calls to action, and restructured the layout for readability and mobile. The subject line and send time were refined too.
The result
Click rate tripled to 15.61%, with 926 clicks from 6,052 recipients and a 37.6% open rate. The unsubscribe rate also dropped slightly.
03 · Website content & lead generation
Two new counselling practices
20
new enquiries in 30 days
£0
spent on ads
The challenge
Two newly launched counselling practices had websites that weren’t generating enquiries. The messaging wasn’t clear about who they helped or why someone should choose them.
What I did
Rewrote the website copy for both practices from scratch, restructuring pages to speak directly to the right clients and making it easy to take the next step, using warm, reassuring language that builds trust.
The result
20 new enquiries within the first month of the new copy going live.
04 · PR & content
National press coverage
2
national publications: The Telegraph and Prima
The challenge
The client needed media coverage to raise their profile but didn’t have an obvious news hook or existing press relationships.
What I did
Developed a strong media angle, wrote press-ready content tailored to national publications, and handled outreach to relevant journalists and editors.
The result
Coverage secured in The Telegraph and Prima magazine.
05 · LinkedIn content & social media
Midland Industrial Flooring
19%
engagement on a single post
14%
click-through rate
The challenge
A specialist B2B flooring company working across rail, marine, local authority and industrial sectors. They had compelling project stories but weren’t posting consistently or showcasing their work.
What I did
Took over their LinkedIn and Facebook, turning project information into professional case studies. Each piece is published on the website and repurposed across social channels, with no extra work for the client.
The result
Over 4,460 impressions in the first year, with posts regularly beating the B2B LinkedIn average. One project article reached 19% engagement and a 14% click-through rate, all organic.
Google Business Profile case study: coming soon
I’m currently turning around a local business’s Google profile, tracking ratings, reviews and enquiries from start to finish. Results will be shared here.
Want results like these?
Start with a free look at your Google profile. No obligation, no pitch.
Get a free profile check